The World Economic Forum has identified “Digital Marketing and Strategy Specialists” as one of the key professions with strong future prospects.

Our department is founded on the core mission of cultivating professionals who possess both marketing insight and digital management capabilities. We are committed to helping students build a solid foundation that integrates professional knowledge, humanistic values, and sustainable thinking.

The curriculum is structured around three main programs: marketing, human resource and innovation management, and digital business analytics. With marketing and management functions at its core, the program integrates internationalization, digitalization, big data, and AI applications, enabling students to stay attuned to market trends and proactively respond to future challenges.

In addition, the department emphasizes interdisciplinary integration and practical skill development. Through industry-academia collaboration, capstone projects, corporate internships, professional certification guidance, competitions, and cross-disciplinary courses, students develop key competencies such as proposal writing, problem analysis, presentation skills, communication, and teamwork.

Furthermore, the department values professional ethics, a global perspective, and social responsibility. Through diverse teaching approaches and encouragement of international exchange, students are guided to develop positive values and a global outlook. Graduates are well-prepared for careers in business operations management, brand promotion, marketing planning, and digital transformation. They also gain strong research capabilities in business and management, enhancing both their employability and competitiveness, and ultimately becoming creative, empathetic, and critical-thinking professionals in marketing and digital business management.